Voice-over for TV and radio advertising
A commercial forgives nothing. Fifteen seconds, one idea, and the last syllable has to land exactly on the packshot.
The craft is in the timing. A script that runs fifteen seconds on paper runs seventeen when spoken — and then two are missing that nobody wants to give up. My job is to find those two seconds without it sounding rushed, and to leave the stress where the copy needs it.
Then there is the language question, which in Switzerland there always is: the same spot in standard German for the German-speaking market, in Zurich dialect for regional radio, in English for head office. Three versions from one booth in one afternoon, in the same voice — that saves you a casting round and saves the campaign its seams.
For campaigns with cutdowns I record every version in one session. Record the 30 today and the 15 three weeks later and you will hear the difference — and so will the client.
Voiced for
I have voiced Voltaren continuously since 2017 and AMAG since 2016. Five films are on the credits page.
- Voltaren
- Bayer
- Coca-Cola
- Renault
- Lenor
- Lindt & Sprüngli
- Takeaway.com
- Lieferando.de
- AMAG
- Kuoni
What it costs
In advertising, usage decides almost everything: medium, territory, licence period and the number of versions. A regional radio spot for one year and a national three-year TV campaign are orders of magnitude apart, not percentages.
Common questions
How many script versions can we record in one session?
As many as you need. Cutdowns, language variants and regional versions get recorded in one pass, which keeps the voice consistent across the campaign. Billing is per version, because each one is its own usage.
Can the read be timed to existing picture?
Yes. Send the picture or an edit list with timecodes and I deliver the track to frame. With a directed session you can set the emphasis as we go.